Chefs Jack Croft and Will Murray, formerly of Heston Blumenthal’s Dinner by Heston restaurant, will be opening Fallow at 10 Heddon Street from 10 March.
The restaurant aims for 50% plant-based meals without any food waste and has a weekly-changing menu using sustainable produce and eco-friendly preparation methods.
Croft and Murray released a joint statement: “We’re discovering new dishes and flavour combinations constantly, so the offering at the Mayfair site will be completely unique.
“However, what remains at the heart of our ethos is our devotion to sustainable produce and cooking techniques - something that has clearly struck a chord with the public.”
The concept behind Fallow was initially created five months ago, and since then has inspired a series of events including a two-week residency at Carousel London in Marylebone, a guest collaboration with Adam Handling and a two-month pop-up at Crispin.
Croft and Murray are backed by a chairman, James Robson, who said: “From the first moment I met Jack and Will, it was abundantly clear they are incredible chefs. What stands them apart is their genuine commitment to the environment and sustainability.
“I instantly knew we would work together to launch not just a restaurant but to sincerely help raise awareness of the need to disrupt and effectively challenge and change our consumption habits.”
