The two-night mini cruise will depart from the Mayflower Terminal in Southampton on October 27 - taking delegates to Bruges, with the option to explore the Belgian city.

Last year 100 delegates attended the event at the Grand Harbour Hotel in Southampton, and based on member feedback the consortium has decided to take members to sea for the conference’s fifth year.

Sessions will start shortly after embarkation and there will also be networking opportunities with cruise line partners and a gala dinner.

Claire Brighton, senior commercial manager of Advantage Travel Partnership, said: “I’m delighted to again offer a different cruise conference experience, taking members onboard a popular ship.

“Cruise is so important to our members and we hope this conference will allow members that haven’t previously experienced a cruise to help drive their new cruise business, along with inspiring our cruise champions.”