Gordon McCreadie, currently product and distribution director, will take charge at If Only, promoted into the role of general manager.
Freeth, McCreadie, Tracy Docherty and David Irving all moved from dnata Travel Group to If Only in 2018.
If Only will continue to report into the executive board of its owner, The Portman Travel Group, and McCreadie will have a day-to-day reporting line into Lisa Fitzell, managing director at sister company Elegant Resorts.
Redmond Walsh chief executive of Portman Travel Group, said: “Andy and I go back a long way and he leaves us with my best wishes.
“He has left in place a solid and very capable team with a clear plan.
“I have known Gordon and his senior team of Tracy Docherty and David Irving for many years and look forward to working with them more closely.
“Despite the current short-term challenges facing the luxury travel sector, we are all optimistic about seeing demand come back over the next 18 months.
“Gordon has great ambitions for If Only, and Lisa and the PTG board look forward to supporting him and his team in achieving those ambitions over the next few years.”
Freeth added: “It’s been a great couple of years and I’m proud of what the team have achieved.
“We moved offices, grew turnover significantly, increased the product range, and professionalised all aspects of the business.
“I know that Gordon will do an excellent job leading If Only and I look forward to seeing the team take the business through its next phase of growth.
“Covid-19 has had a material impact on the business but with supportive, well-financed owners, loyal customers, and a great team I am confident they have a very bright future ahead. I feel sad to leave but this has been the plan since November last year and I’m excited about what my next project may be.”
McCreadie said: “I’ve worked alongside Andy for more than 10 years, and they have undoubtedly been the best of my career so far.
“We have a strong succession plan in place to support the continued development of the If Only brand.
“Tracy, David and I are under no illusions that market is going to be challenging, as it has been over the last three months, with strong competition and potentially less business.
“We therefore will make sure If Only are the best on the day and every day.
“With the excellent team in Glasgow, the support of our loyal agents and the backing of The Portman Travel Group we are confident that we will achieve our goals and are excited about the future and taking If Only to the next level as a team.”
Commenting on his own plans Freeth said: “After a short break, and hopefully a summer holiday, I hope to remain in the travel industry and I’m keen to explore other sectors. Although our industry is having a difficult period, I am optimistic about the sectors medium- and long-term future.”
