The Facebook Messenger Stopover Bot not only allows customers to make bookings via the medium but also answers commonly asked questions with content including photos and video.

Guomundur Oskarsson, director of marketing and business development at Icelandair, said: “We want to constantly improve the travel ecosystem for consumers, starting from the very beginning of their booking experience.

“Placing Icelandair ahead of the game and making flight bookings available through Facebook Messenger marks the commitment to our customers.

“We know what platforms our customers use and want to embrace new ways to communicate and offer valuable interactions with them in that space.

“Through this thinking we hope to position ourselves as more than just an airline but as a software company and the launch of the Stopover Bot is another step towards our aim of customers being able to book a flight anywhere at any time.”