The parent company to cottages.com, Hoseasons, Landal GreenParks and Novasol has decided to open a tech hub in Manchester “to deliver the group’s goal of developing a common web platform for its guests and owners to support the continued growth”.

The Manchester office will bring together new and existing talent from across the group to position the business to invest more in technology, infrastructure and marketing services. “The long-term goal is to create a centre of excellence that is focused on customer and owner growth across the UK and Europe, it said. 

As part of a wider business review the company has also looked at its office footprint around the UK which may result in the closure of some sites as it looks to centralise into Manchester and Lowestoft. 

Henrik Kjellberg, chief executive of Awaze, said: “To realise our growth potential we need to simplify the way we operate and the way we work, with an overall objective of reducing the complexity in our organisation. 

“The Covid-19 crisis has made us adopt smarter ways of working and reduced the need for as many people to work in office locations.  

“As part of reducing the complexity in the business we may also be losing a number of roles within the organisation, which is very challenging for those affected. However, it will also create new opportunities for existing employees and enable us to recruit more talent into the business across digital, product and technology teams.” 

Over the next two months the business will be consulting with any members of the team who are affected by the planned changes. The new Manchester hub will be opening in October.