The move means the airline will have advertising at the club’s ground, on its website and social pages and will be able to offer different experiences like pitch-side access and the opportunity to meet players.

Malaysia Airlines chief executive Peter Bellew said: "We are delighted to welcome Liverpool FC to the Malaysia Airlines family.  

“Liverpool FC is one of the most followed clubs in the world, including around 100 million in South East Asia and 40 million in China, our key markets.  

“Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a huge global audience.”

Liverpool FC chief commercial officer Billy Hogan said: “Liverpool and Malaysia have always shared a special passion for football; when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.

“The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines.”