NCL launched its premium all-inclusive packages to the UK market on April 6, with premium alcoholic and non-alcoholic drinks included in the upfront price, as well as all service charges and tips.
The line has been hosting roadshows around the UK and Ireland to explain the move to agents and consumers.
Speaking to TTG six weeks after the new pricing was introduced, Nick Wilkinson, general manager northern Europe and MEA at NCL, said the change had proved a “game-changer” for the sector.
“The response has been staggering because it’s made the product so much easier to sell. This April compared with the previous April has been incredibly strong,” he added.
Phil Nuttall, director of The Cruise Village, told TTG he “backed the move 100%”. “You’ve got to be innovative [in the sector]. As soon as consumers get it, it will work really well.”
Meanwhile, Adele McGough, head of cruise at Broadway Travel Group, added: “It means that customers can walk away at the end of the holiday with zero bill and no nasty surprises. [It] will make selling cruise for our front-line staff easier, as it is simple for them to understand and explain to customers.
“The concept will really appeal to our new-to-cruise customers too, who have [previously] told us that they are unsure of what’s included. We can now sell them this concept in the same way we would an all-inclusive land-based hotel.”
