The flight will operate on Mondays (departing Lulea at 3.40pm) and Fridays (departing Heathrow at 10.35am), beginning 17 December 2021 and running until 21 March 2022.

It is the only direct flight connection between Swedish Lapland (with such attractions as the Tree Hotel and Arctic Bath) and the UK, and the three-hour flight will be operated by Airbus A320 aircraft.

The flight is the culmination of a number of years’ work for the teams at Swedish Lapland Visitors Board and Lulea airport.

Tickets are available via GDS systems or a number of dedicated packages created by Artisan Travel, Best Served Scandinavia (Wexas) and Sunvil.

“Improved accessibility is a crucial factor for the continued development of the hospitality industry in this part of Sweden,” said Annika Fredriksson, acting chief executive of Swedish Lapland Visitors Board.

“That we have succeeded in attracting airlines to invest in a direct route is a sign of confidence in our destination.

“Although Sweden is not currently on the UK government’s green list, that SAS has continued to pursue launching this route says something about the potential linked to international guests’ demand for our Arctic culture and nature.”

Freja Annamatz, Press Manager at SAS, added: “Interest in northern Scandinavia is constantly growing as travellers look for new and more natural experiences.

“Several tour operators and travel agencies have shown interest in the new line.

“London is also the largest European market for many companies in northern Sweden and the new route will contribute to growth for the region’s business community.”