Expedition Cruise Network (ECN) has launched a new practical content series aimed at helping travel advisors grow and strengthen their expedition cruise business.
The initiative forms part of ECN’s wider commitment to trade education beyond destination knowledge and product training, providing advisors with commercially focused guidance, practical selling tools, and actionable business strategies tailored to expedition cruising.
As the sector matures, advisors are becoming increasingly familiar with expedition destinations, operators, and specialist products. ECN believes the next stage should focus on helping advisors to maximise long-term expedition cruise revenue opportunities.
The new series will cover topics designed for both new and experienced sellers, including attracting and understanding expedition clients, maximising supplier sales tools, using social media and AI to support sales growth, and improving repeat bookings.
The series launches with an in-depth look at expedition cruise ‘onboard future sales programmes’, which ECN believes remain one of the most underused tools in the advisor toolkit. The feature explores how operators can protect commissions, encourage repeat bookings, and generate long-term client value.
The content series complements ECN’s existing educational activity through the Expedition Cruise Network Academy.
Akvile Marozaite, CEO of Expedition Cruise Network, said: “Expedition cruising has evolved enormously, and so has travel trade knowledge. Advisors are increasingly confident discussing destinations, operators, and expedition styles.
"At ECN, we believe our role is also to help advisors grow and strengthen their expedition cruise business commercially. Our goal with this new series is to provide practical, commercially valuable guidance advisors can immediately apply to their business.”
The first article, which focused on onboard future sales programmes, is now available through ECN channels and at expeditioncruisenetwork.com.
