Created to help agents convert inspiration into bookings, Beaches & Islands goes beyond a traditional hotel directory by placing experiences at the heart of every recommendation. Each featured property is supported by thoughtful insight designed to help agents sell the feeling of a holiday, from moments on the shoreline and marine encounters, to standout dining and wellness experiences that define a stay and make it easier to match customers with the right escape.
To support the launch, Pure Luxury will run a dedicated campaign from 3 June to 9 August 2026, with activity including POS materials for stores and a dedicated microsite featuring offer landing pages and downloadable content and product information. The campaign will also include 40 bespoke offers, dedicated campaign e-shots and social media assets.
Sarah Lancashire, Marketing Director & Interim Product Director for Pure Luxury said: “Beaches & Islands is all about making it easier for agents to sell the feeling of a Pure Luxury escape — not just the facilities on a factsheet. This new brochure gives agents a clear, confident way to match customers with the right destination and the right style of stay."
To celebrate the launch of Beaches & Islands, Pure Luxury is giving agents the chance to win one of two exceptional holidays for two to Barbados or Europe, with complimentary flights included.
One prize will see the winner experience Barbados in two luxury stays, combining time at The House, an Autograph Collection All‑Inclusive Resort and Colony Club, a Luxury Collection Resort, with the opportunity to gain an additional entry when making a booking at a Marriott hotel.
The second prize offers a refined European escape, with the winner choosing between Domes of Elounda, Crete or Domes Lake Algarve, Portugal, with additional entries awarded for making a booking at a Domes hotel. Alongside the launch activity and incentive, agents can further boost earnings through Farebank Rewards, with the opportunity to earn up to £1,500 on every package booking.
