The episode follows a thought-provoking article written last month by former Captivating Cuba owner and current Archipelago Choice Cuba product manager Matt O’Sullivan, detailing the crisis currently unfolding on the ground.

America’s blockade on oil imports has led to devastating consequences across the island, resulting in acute food shortages, daily power blackouts, and increasingly strict economic sanctions.

But recent reports of high-level diplomatic talks between the US and Cuba have sparked a glimmer of hope. Is there genuine cause for optimism that the situation could improve? How severely has the collapse in visitor numbers hit the island's tourism infrastructure, and what practical routes and options remain for UK travellers under current FCDO advice? Most importantly, if a resolution is reached, how quickly could Cuba’s tourism industry recover?

Matt O'Sullivan joins host TTG Editor-in-Chief Sophie Griffiths to probe into the reality on the ground, exploring whether travel agents should keep this unique destination on their radar and what needs to happen before Cuba can become a mainstream recommendation once again.