Muji is known for its range of household and consumer goods that emphasise practicality and sustainability, all wrapped up in minimalist, stylish design.

And this week, the first hotel under the brand name in Japan makes its debut – where else but Ginza, one of Tokyo’s most popular districts.

While Muji Hotel Ginza may open today (April 4), it’s not the first for the brand, as others already opened in Beijing and Shenzen last year.

But this is the first in its native country and as such, the Tokyo hotel also sits alongside a new global flagship store for Muji, with the project also including a cocktail cafe and simple diner on the lower-ground level.

There’s also a multi-purpose Atelier, which can be used to “deliver Muji’s views and ideas for the future” via a library, galleries and other event spaces and social areas, with talks around Muji’s key philosophies regularly held.

In a statement we could perhaps all aspire to, Muji says its Ginza hotel will reflect the brand’s philosophy of “promoting a pleasant life, minimalist aesthetic and good design”.

While Muji’s new hotel might not shout luxury, it does reflect current key hospitality themes of sustainability, authenticity, community and design. And for huge fans of Japan, Muji, or both, this could prove a must-stay in Tokyo.