Closing Abta’s Travel Matters event, Rowland urged all parts of the industry to get involved.
“We are calling on the UK government to allow travel to return and bring forward a package of help," said Rowland. "Businesses are at breaking point."
Rowland said Wednesday’s day of action “was a chance to talk to MPs”, but added the industry still lacked a single point of contact.
“We are still looking for evidence of someone in government to champion the sector, a single point of connection for the outbound sector," he said.
Travel Matters was marred by the non-appearance of aviation and maritime minister Robert Courts owing to what Abta chief Mark Tanzer described as a "diary clash".
However, transport select committee chair and fellow Tory minister, Huw Merriman, attended and offered a critical outlook on the government’s efforts on travel.
Rowland added: “I’m sorry the minister declined to attend, but I think we agree Huw Merriman speaks for our industry positively.”
