Silver will be responsible for product procurement predominantly in the Indian Ocean, Middle East and Far East regions.
Silver has had previous roles at Voyage Prive, LowCostBeds and other tour operators. He will report to product management director Greg Armstrong.
The agency said: “This experience lends itself perfectly to the Flash Sale and deal-led model that Blue Bay Travel is known for.”
Silver said: “Blue Bay Travel have established a proven product-led model which has attributed to their phenomenal growth over the years. I am delighted to have joined such a successful team and am looking forward to contributing to the success”.
Stoke-based Blue Bay Travel operates under the sub-branches Caribbean Warehouse, Tropical Warehouse and Xclusivity. It appointed former Midcounties Co-operative’s retail chief Alistair Rowland as group chief executive last week.
