The new strapline “Smart search. Made simple.” was unveiled by Momondo chief executive Hugo Burge at 12 Hay Hill in central London.
Burge also used the event to thank its trade partners, and urged other companies to contact the meta search website and deals publisher as it celebrated a 60% year-on-year increase in visitor numbers, and app downloads of one million. It expects that number to reach three million within the next few years. Meanwhile, 66% of our users are visiting the site from a mobile device.
Cheapflights managing director Andrew Shelton – who joined from Virgin Holidays last year – added: “What we’re here to celebrate is the culmination of several years’ work. This started with the acquisition of Momondo, and the reincarnation of our core flights product as a meta search platform, giving users real time flight pricing and availability.
"This world-class product has been rolled out across our international markets over the last couple of years, and arrived in the UK in June.
"Driven from the premise that consumers find flight search a complicated and frustrating process, our technology makes it simpler and more intuitive. As our brand new tagline says: Smart search. Made simple.
"Working with our new identity, we believe we now have a proposition that more accurately reflects our vision of a modern, ambitious and evolving online business. Next we will look to grow our deals publishing business even further.
"Building on the unique opportunity that having both a flight search and newsletter proposition under a single brand gives us, we will integrate those two channels more seamlessly – along with our app – to create a more consistent and coherent experience for our users.
"Doing so will give our many partners even greater opportunities to reach them and so grow their own businesses accordingly.”
Cheapflights currently works with 120 trade partners. Burge also announced a new charity partner at the event – broaden out their horizons (BOTH) – and donated £2,000 on the night.
