According to Club Med, more than 20% of its bookings for the 2021/22 winter season have come from "new indirect clients", with May trade sales for January 2022 up 43% on pre-Covid levels (January 2019).
Club Med described May as an "unprecedented month" for winter ski bookings from the trade, although it did not provide exact figures.
"With the last two ski seasons heavily disrupted due to the pandemic, there is more appetite than ever from Brits as they race to book their ski holidays for the 2021/22 winter season," said the operator.
Trade bookings for the 2022 February half-term are up 89% year-on-year, according to Club Med, and up 51% year-on-year for Easter after bookings for both popular travel windows were hit by travel restrictions this year.
Club Med’s best-selling resorts include Val d’Isere, where bookings are up 90% on 2019 levels, and Val Thorens, where the rate is 86% up, the operator claims.
Other sales trends for the 2021/22 season noted by Club Med include a 15% increase in solo bookings on 2019 levels, with March 2022 proving the most popular month for solo travel.
Estelle Giraudeau, managing director Club Med UK and northern Europe, said: “Our agent partners are more important than ever to us, and with 22% of our bookings coming from new indirect clients, we are excited to see many more new and existing clients continuing to stay with us."
