Choice Touring by Globus will offer guests the opportunity to customise their itinerary with a range of curated experiences and YourChoice excursions to "off-the-beaten-path" destinations.
These options will be included in the package price. Choice Touring itineraries will launch later this year, with departures running into 2022.
European destinations include Scotland, Ireland, Greece, Switzerland, Italy, Portugal and Spain.
Choice Touring will also offer US and Canada itineraries, taking in eastern and western Canada, the southern US, California, mid-Atlantic America and the Rocky Mountains.
Steve Born, Global chief marketing officer, said Choice Touring’s aim was to move away from a one-size-fits-all tour offering.
"With this new touring style, and YourChoice excursions, travellers can now spend their days, their way, in dozens of destinations across Europe and North America," he said.
"The average Choice Touring itinerary features three YourChoice destinations with approximately nine excursion options," he added.
Agents wishing to find out more should visit the Globus Family agent portal.
The new brand has been launched with a 2021 peace of mind travel plan, giving guests flexibility to move transfer to any other 2021 or 2022 departures, destination or itinerary without penalty.
They can even move their booking to a different brand in the Globus portfolio, so long as the booking is moved before their final payment date.
