Red Sea Holidays said it had seen a 150% year-on-year increase in passengers booking Hurghada and Marsa Alam packages this year.

The operator is claiming “an even bigger increase” in Nile cruises using EgyptAir’s weekly flight from Heathrow to Luxor.

Andrew Grant, managing director of Red Sea Holidays, said: “Although Sharm is still suffering at present under the now puzzling historic flight ban, the guaranteed year-round sunshine, accommodation to suit any budget and leisure activities… is really drawing back the British holidaymaker.”

The brand owns and operates multiple hotels on the Red Sea and expects to open two new properties in Hurghada this summer.

These will be followed by more new hotels in the Sahl Hasheesh area of Hurghada, where the company is part of a major investment in the building of an entirely new resort.

The week-long suspension of BA’s Cairo flights, for unspecified security reasons, ends on Friday (26 July).