This will be delivered as bespoke content and statistics via video, podcast and audio and speeches at special events, including the annual ITT Conference scheduled for Istanbul in June.

“We’re very excited to have Feefo as a corporate partner, cementing an already long and successful relationship,” said Steven Freudmann, ITT chairman.

“Feefo will bring us highly valuable insights and data as the industry prepares to revitalise.

“It is essential we use data to understand how customers feel about every aspect of travel and hospitality services. Our members are primarily the senior decision-makers within the travel, tourism and hospitality sectors and that makes us unique.”

Matt West, chief executive at Feefo, added: “I’m extremely pleased we are partnering with such a forward-looking organisation as ITT.

“As champions of high standards, ITT recognises the critical role of data-driven customer experience insights in meeting consumer demand.

“Consumer habits are changing, which means reviews and customer insights are now utterly central to the reshaping of the customer journey as we build a more successful, resilient and profitable industry after the pandemic.”