Ware has previously held similar roles with TravMedia and Vivid Travel.

Ware will work closely with Charitable Travel founder and chief executive Melissa Tilling, having last worked together in 2017/18 at Funway Holidays where she held a marketing executive role.

Ware will develop Charitable Travel’s growth strategy, with the overall objective of generating the maximum amount of donations for charity partners in order to deliver Charitable Travel’s social enterprise promises.

Tilling said: “Charitable Travel has only known business life amid a pandemic, which slowed us up a little with our plans to deliver our social purpose in support of good causes.

“Ally joining us, with her wealth and diversity of marketing experience, really is a positive step for our social enterprise as we build back better and join the rest of the industry rebounding from the impact of Covid-19, but with our philanthropic message at the heart of everything we do.”

Ware added: “It’s such a privilege to be joining the team at Charitable Travel, right as we’re starting to see the green roots of travel re-emerging after an icy, Covid-19 winter. 

“The ethos of what Melissa and the team have created in Charitable Travel is incredibly timely as we all balance our positive, hopeful outlook for the future with the hard reality that we have all experienced over the past year, leaving us grateful for both our freedom to travel and the charities and communities that have supported us through the past year.”

Visit TTG’s Mental Health Hub to catch up with Charitable Travel’s latest Weekday Wellness fitness videos.