When he joins G Adventures on 21 October, Bell will oversee the operator’s 10 global purpose specialists and will be supported by national sales manager Stu Darnley.

Bell has spent the past eight years with Hotelbeds Group, including his most recent role as regional manager for the UK and Ireland at Bedsonline. He previously worked for Midlands Co-op Travel for seven years.

Brian Young, managing director at G Adventures, said: “Tom comes to G Adventures with unique experience, offering a fresh new approach to leadership and development, both for our sales team and also our agency partnerships.

“His time at Midlands Co-Op Travel brings valuable insights and knowledge which can be applied as we drive grow amongst our independent agency partnerships.”

Bell added: “It’s an exciting time for the business and I look forward to helping them change more people’s lives through travel.”