Hurford takes up the role with the luxury specialist homeworking agency after similar positions with Funway Holidays, Attraction World and most recently, Voyage Prive.

Holidaysplease director Richard Dixon said bringing Hurford onboard was “a significant step forward” for the business. 

“We are thrilled that someone of Casey’s experience and track record of product management success is joining our head office team,” he said.

“Despite the serious challenges that all of us in travel have been dealing with for the last eight months, at Holidaysplease we have remained determined to stay on the front foot and continue to build for the future. 

“Casey joining the business is a key part of our development strategy for the next couple of years and I am confident her appointment will have a very positive impact on us achieving the goals we have set for Holidaysplease in that period.”

Hurford added: “I am delighted to be joining the Holidaysplease team, it is an exciting opportunity and I am looking forward to supporting the business as it continues to expand.”