The group had previously cancelled all trips departing up to and on 2 April, with chief executive Joe Ponte stating the firm would continue to monitor the situation in the hope some late-season trips might yet be able to operate.

However, Hotelplan conceded defeat on Thursday morning (18 February), just a couple of days after Crystal Ski confirmed it had pulled the rest of its winter 2020/21 trips.

"Due to the ongoing impacts of Covid-19, this week, we have suspended all Inghams, Flexiski and Ski Total ski trips for the rest of this winter," said Ponte.

"We’re very disappointed for everyone impacted by this news. Customers with bookings in April will be offered a refund or the chance to postpone their holiday until a later date.

"We would like to thank our customers and partners for their patience and understanding, and they can be reassured we will continue to look to do the right thing by them."

Ponte said the decision became inevitable with their being little change to ongoing travel restrictions and resorts confirming they would remain closed.

"Now is the time to suspend ski trips for this season and focus on making next winter one of the best yet," he added.

Ponte said Hotelplan’s brands were seeing "strong numbers" for the 2021/22 season, with bookings "well ahead" of where they were during the same period last year.

He also pledged to ensure Hotelplan’s brands were able to meet demand from those who missed out on their 2020/21 trips.

"As people think about their holiday plans now, to avoid missing out next winter, across the Hotelplan UK brands, we’ll be looking at how we can increase capacity to keep up with demand – some of next winter’s holidays are on track for a record-breaking year."