Guest joins as business development manager and will represent the brands’ operations in Greece and Spain, with Shipman heading to Classic Collection as part of a restructure of its trade team.

She will join Sani and Ikos’s UK regional sales team, working alongside Lee Barker and Andrea Keeble to represent the two brands in the UK market.

Guest will be responsible for building and maintaining relationships with agents; this will include driving engagement with the Sani & Ikos Travel Group portal, and helping agents grow their business with the group.

Barker, the group’s regional director of sales and marketing in the UK, said he wanted to thank Shipman for his efforts helping Ikos and Sani set up its UK office, adding Guest would join the team on 28 June.

"Jo has a proven track record of strategically driving sales and engaging proactively in the UK market," said Barker. "We are excited to welcome her onboard at this critical stage in the development of our brands within the UK market. She will play a pivotal role in continuing to develop and grow our strong relationships with the trade."

Guest added: "Sani Resort & Ikos Resorts are brands I have always had a passion for and offer something unique with their personalised service and range of facilities in resort and in the local areas.

"I am so proud to be representing everything they have to offer and look forward to being able to bring this to life and support our trade partners.”