The changes, which take effect on Monday (2 December), will see Richard De Villa, currently marketing manager for UK and Europe being promoted to head of marketing, UK and Europe, with responsibility for overseeing an “increased investment in trade as well as consumer market activity”.

Meanwhile Natalie Kromponi will become the head of UK leisure and direct sales on her return from maternity leave, supported by Cheun Yin Tran.

Martyn Bell has also been appointed account manager, corporate sales, with the remit of increasing bookings from the business travel market as well as meetings, incentives, conferences and exhibitions.

Daniel Bainbridge, Malaysia Airlines’ regional manager for the UK, Europe and North America, said: “This represents a very exciting time for Malaysia Airlines, as we look to grow the business further in the UK and Europe, and make the Visit Malaysia 2020 campaign a great success.

“The recent restructuring and recruitment will add strength and depth to an already strong team, and I look forward to working with them in ensuring the continued success of Malaysia Airlines.”