Last August the hotel giant launched one loyalty programme with unified benefits under its three legacy loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and SPG. On February 13, the combined programme will complete its integration under one name.

The new logo and branding will start rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards; supported by a multi-million-dollar global media campaign starting in late February.

Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points.

Marriott said since it introduced the unified loyalty benefits, members had been able to book stays and earn and redeem points across the entire portfolio and achieve Elite status faster with new Elite tiers. Members now earn on average 20% more points per dollar spent, the company added.

Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights and Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador.

This top Elite status tier recognises members who surpass 100 nights and more than $20,000 in spend annually.