From 4 May, the UK and coach specialist will have two reps out catching up with agents to help them capitalise on demand for UK breaks.

They will report into Claire Dutton, trade sales manager at National Holidays parent JG Travel Group.

Initially, they will target agents in the north east and north west where the operator has its main pick-up points.

Matthew Herbert, JG sales and yield director, said: "The National Holidays brand joined our portfolio in 2020 and we’ve worked hard to build its profile with agents since then.

"However, moving forward, we want to do more and ensure those in the main departure regions know more about who we are and how best to promote and sell our products."

Herbert said the likely demand for domestic holidays this year would likely be greater than ever. "Having two additional reps out on the road making store visits will help us share our plans face-to-face with agents, now their doors have opened again.

"We have a wealth of product on sale to suit a wide range of customers, and we want to make sure agents have the right knowledge and tools at their fingertips to capitalise on every opportunity."

Craig Davidson, Flexi Reps managing director, added: "As we emerge from the pandemic and life is breathed back into the high street, it’s great to see businesses like National Holidays jump into action quickly to get out and share their plans with travel agents."