Poultney said she believed the simplification of the line’s wave campaign this year also helped in securing bookings. “It was super simple – [in general] it was a price-led message. It was about good value pricing.”

For last year’s wave campaign, the line had various offers relating to its 50th anniversary, with up to $50 off per day, and 50% off for third and fourth passengers sharing a cabin.

“We had lots of different messages, which was lovely, but the feedback we had  was ‘the simpler, the better’. We are also offering low deposits which is helpful for people after Christmas.”

Anecdotal reports from the trade suggest the sector as a whole is performing well this year, with a number of agents admitting that cruise is being viewed by consumers as a “safer” option, compared with other land-based destinations, in the wake of the tragic terror incidents which rocked the world last year.

Poultney agreed that the sector seemed to be performing strongly. “Anecdotally we’re hearing that cruise is really holding its own. With the world in turmoil, cruise is definitely standing up against the bucket and spade holidays.”