Davis becomes group operations director of the 13-branch agency responsible for the day-to-day trading of its retail outlets, homeworkers, as well as all commercial and marketing matters, opportunities for new business development and store expansion.

Spear’s commercial and marketing team will also report into Davis as part of a new internal structure.

He will in turn report to group managing director, Peter Cookson.

Cookson said: “We have worked closely with Trevor and the 3For team for five years, so he brings a solid knowledge and understanding of how we operate [which is] a huge advantage for us both.

“Trevor has more than 40 years’ travel industry experience both in a tour operating and retail and is well known, respected and connected.”

Cookson said having Davis onboard would allow him to “take a step back from daily operations, safe in the knowledge the business is in experienced hands”.

Davis said: “I was flattered to be asked by Peter and his board of directors to consider supporting the team and I look forward to getting started.

"I know how highly regarded Spear Travels and Broads Travel is by tour operators and cruise lines alike and I intend to build on that reputation and forge even closer and proactive relationships.”

Davis said he saw “no conflict of interest” in taking up the role with Spear, adding: “I have spoken personally with our very close partners and I was thrilled by their positive response and messages of goodwill.”