The programme will start with 16 hotels and three weekly flights to Enfidha, from Manchester, London Gatwick and Birmingham, expanding to include Glasgow from April and Newcastle and London Stansted from May – six flights per week.

“We are carefully going in, we feel well prepared,” Peter Fankhauser told a media call following Thomas Cook Group’s first quarter trading announcement.

“They [flights and hotels] are very well-booked so there is a customer demand and then we are ramping it up to six flights a week in the summer season.”

The group put the destination back on sale – following the 2015 Sousse beach massacre – after the UK government changed its advice for Tunisia last year, meaning that British holidaymakers can now travel to the majority of the country.

The first three flights sold out after going on sale last August.

This winter 10 hotels in the historic resort of Hammamet and newer Yasmine Hammamet along the north-east coast, as well as Skanes, are available, and the number of properties available increases to 14 for the summer season to include the resort of Mahdia.

The hotels on offer include three of Thomas Cook’s own brand Sentido hotels.