Ashton is an executive board member of the Global Sustainable Tourism Council and chairs the TUI Care Foundation’s advisory committee.
The foundation said Ashton was a “leading authority on sustainability” in travel and a “perfect fit” for its board.
Her appointment was unanimously supported by the charity’s board of trustees at its last meeting.
“I’m delighted to join the Travel Foundation as a trustee,” said Ashton. “This is an exciting time for the charity, which is uniquely placed to help destination stakeholders as they seek to respond to the UN’s ambitious Sustainable Development Goals.
“With its focus on driving systematic change in the industry, the Travel Foundation continues to create lasting environmental, social and economic impacts long after its individual projects have ended.”
Chair of trustees Noel Josephides added: “We welcome Jane, who brings with her a wealth of experience in sustainable tourism that will be of great value for the Travel Foundation.
“Jane’s understanding of the industry and the challenges and success factors involved in embedding sustainability within mainstream tourism operations will be a real asset to the board as the charity seeks to extend its work and influence in holiday destinations.”
Other trustees include John de Vial, head of financial protection at Abta, Debbie Hindle, Managing Director at Four Travel, Alistain Rowland, group general manager specialist retail at Midcounties Co-operative, and Rodney Anderson, who has 40 years civil service experience.
