The Future of Travel Marketing marks the opening of London Travel Week on 30 October, from 10am-12. The second event, Your 2021 Vision, will take place on Monday 9 November from 10am-11 during WTM Virtual.

WTM said: “The Future of Travel Marketing will host top marketing experts revealing how they’re reacting to the current challenges and what they’re planning to do over the next 18 months.

“Attendees will hear how the experts have shifted their focus and reallocated their own time and resources to adapt to the ‘new normal’. The experts will also reveal some of the surprising trends they’ve observed from the businesses they’ve been navigating through the storm.”

The second marketing session takes place on day one of WTM Virtual, with a live panel hosted by Marcus Murphy, co-founder of The Five Percent Group. 

WTM London senior director Simon Press said: “Travel marketing has never been so important, which is why WTM Virtual and London Travel Week’s marketing content has been divided into two sessions on two different days to ensure maximum exposure.

“The way travel companies market their businesses in 2021 is going to be markedly different from the past decade, and anyone who takes the time to attend these sessions will walk away knowing exactly where they should be investing their time and capital in marketing their business.”