“There’s great potential in the Philippines, but right now it’s still quite off the radar for British holidaymakers – particularly when compared to destinations like Thailand, Malaysia and Indonesia,” said Erica Moore, the operator’s Far East product manager.

“Our suggested itineraries will help travellers and agents understand what there is to see and do in the different regions and our destination specialists will then help craft a journey that’s as relaxing or as intrepid as the client wants.”

There are 7,000 islands in the Philippines and Moore said the destination will appeal to all different types of travellers, from its extensive beaches to 12 Unesco World Heritage Sites and heritage of Malay, Chinese, Middle Eastern, American and Spanish influences.

Key areas to feature include the island of Palawan, known for its diving and having the world’s longest navigable subterranean river; the rice terraces of Banaue; Vigan, one of the oldest towns in the Philippines; and the surfer’s haunt of Siargao, as well as capital Manila.

A 12-night highlights of the Philippines trip costs from £2,699pp, while a Philippines for Families 12-night trip costs from £1,899 per adult and from £949 per child.