The two-week campaign is in its third year and will run on a special hub on abta.com featuring tips and advice on booking early.

A new interactive booking map will also showcase holiday offers which association members can promote on Twitter using #abtaearlybird.

Marketing materials are also available to be shared digitally while a new infographic will reveal the statistics on early bookings.

The campaign will be supported by targeted online advertising targeting family bloggers in conjunction with a Travel with confidence print and online advertising campaign, highlighting why holidaymakers book with an Abta member, which launched December 27.

Victoria Bacon, Abta head of brand and business development, said: “We are delighted to be running our Earlybird campaign for a third year. It has proved popular with members and holidaymakers in previous years.

“We know that 73% of people feel more confident booking with an Abta member and we hope that the #abtaearlybird campaign will help provide useful booking advice and support a busy sales period.

“We encourage all members to get involved and use this opportunity to tell customers about the support, protection and expertise that their Abta membership offers.”

The site abta.com/earlybird will go live on January 11.