The consortium has pledged to boost its use of social media videos and education around platforms such as Facebook Live throughout 2019, with member cluster meetings featuring practical advice on how to get started.

Elsewhere, as part of Advantage’s partnership with Silver Travel Advisor, both print and digital versions of The Silver Traveller magazine have been distributed to members, along with a "How To" guide with tips on the best ways to distribute content.

Advantage said the publication would offer “support, knowledge and expertise” for helping attract and sell to the over-50s market and brings together “a wide range” of editorial articles, handpicked for their interest and relevancy to more mature clients.

Members can also take advantage of destination and product marketing materials from production company Meridian Partners.

The company will share video, images and written materials to showcase locations around the globe for Advantage members’ exclusive use in the UK market and can be accessed from the consortium’s online marketing portal.

More digital “bookazines” will also be made available to Advantage members.