Azam, who specialises in regulatory advice and commercial and consumer contracts for the travel industry, will join the firm’s commercial technology team.

She said: “The impact of technology on the way we all discover, buy and rate our travel experiences has been immense over the past two decades.

“I’m absolutely delighted to be joining such a forward-thinking and innovative firm in Kemp Little where that interface between technology and travel is fully appreciated.

“The firm’s vision and ambitions match my own for the sector and I look forward to working with the team to further build the firm’s travel practice.”

Managing partner Andrew Joint added: “Farina’s appointment marks an exciting time for the firm with the expansion of our travel practice to bolster our regulatory work.

“Her reputation in the market and extensive expertise surrounding the legal issues affecting the travel industry will add another dimension to our technology-focused offering, in a sector where we already have a wealth of long-standing and high-profile clients.”