Bhav Taylor joins with a brief to drive sales strategy with special focus on travel, leisure and hospitality.

She will report to Yomdel founder and chief executive Andy Soloman. Her task will be “to support the travel industry as it adapts to a drastically changed business landscape”.

Taylor joins from Travelport and was previously with The Travel Network Group and Celebrity Cruises. Prior to that she spent 14 years at Thomas Cook.

“I met Bhav during the ITT Future You event when we were both presenting sessions. I found that she had the skills to add value to Yomdel and she comes to us with a proven track record and huge experience within the leisure, luxury, cruise and travel technology sectors,” Soloman said.

He added: “The coronavirus pandemic this year has hit all businesses in all sectors and fuelled huge changes in not only what is possible and not possible, but also in how consumers are choosing to behave. The challenge now is helping companies adapt to new ways of operating and digital solutions are absolutely front and centre.”

Taylor said: “I am really excited to be joining Yomdel. With customers very much in control, service delivery and outstanding customer experiences are critical for businesses wishing to move forward.  This role allows me to bring a different view to the business, build on existing partnerships, explore and grow opportunities in all sectors including the travel industry.”