Mark Muren, who had been appointed BA’s new head of global sales, will join the carrier later this year from United Airlines, where he held the role of managing director global accounts.

He will report to BA chief commercial officer Andrew Brem.

Muren is a former captain, who flew regional jets for United Express and SkyWest Airlines.

“[BA] has built a reputation for being a valued partner to the trade,” said Muren. “But I know there is work to do to strengthen these relationships, build new ones and increase the value for customers, our trade partners and British Airways. This will be an important focus in my role.”

Brem added: “Mark is a thoughtful planner and an innovative problem-solver, and he’s a passionate advocate for his customers and his colleagues.

“Mark will be a brilliant addition to the commercial team, an asset to British Airways, and an invaluable partner to our trade customers.”