The operator’s Great Adventure Sale features discounts of up to 30%, £1 deposits, 21% off My Own Room options and includes more than 450 tour options.

Running until 31 January, discounts are available on tours departing between 1 January 2021 and 31 March 2022.

Customers booking during the sale can cancel and rebook their trip up to 30 days before departure under G’s flexible policy.

Young, G’s managing director for EMEA, said he believed recent sales showed “there is pent-up demand”, adding how the sale would give agents the chance to “capture bookings while travellers are keen to lock in their next holiday”.

“As we reach the end of the year, travellers are increasingly starting to think about their 2021 holidays. Our recent Cyber Sale saw a 200% increase in new bookings from UK travellers. This shows there is going to be strong demand in the market for adventure travel in the coming six months and The Great Adventure Sale gives agents who missed out during Cyber Sale the opportunity to capture a slice of the pie,” Young said. 

“We’ve also introduced a number of policies to help agents reassure travellers and to offer maximum flexibility during these changeable times. Agents can help travellers feel confident booking their next trip, with the reassurance and peace of mind that they can change the date should they need to further down the line.”