The expanding group, which has completed a series of acquisitions of other travel management companies in the past few years, has unveiled a new corporate identity alongside three relaunched specialist brands: corporate travel division Gray Dawes Travel; Gray Dawes Events; and Gray Dawes Holidays, which offers tailor-made holidays.

Suzanne Horner, chief executive of Gray Dawes Group, explained: “This is far more than just a visual brand refresh. We have been focusing on this project for nearly a full year, delving deeply into what it is we do as a business, why we do it and how we can continue to add significant value to our clients.

“We have grown significantly over the past four years both organically and through acquisition, and the time was certainly right to reassess our business proposition and identity. We want to continue to stand out in an evolving yet crowded marketplace.”

Gray Dawes has also announced it will be “retiring” three brands: Cambridge Business Travel; ctm Travel Management; and INC Travel Group.

Two of Gray Dawes’ most recent acquisitions – Giles Travel and Amber Road – will retain their existing names “for the short term but will soon also be absorbed into the new Gray Dawes Group branding”.