The advert is part of icelolly’s new 15-month “multi-million pound” agreement with ITV, which will also include sponsorship of evening programmes on ITV2 and ITV3’s afternoon schedule from January 2019.
The partnership, which runs until March 2020, will include icelolly sponsoring Family Guy and American Dad on ITV2 every evening, as well as ITV3 afternoon programmes such as Vera, Victoria and The Durrells.
Ross Matthews, icelolly’s chief marketing officer, said: “We’re delighted to be embarking on the next chapter of our close partnership with ITV, the most watched and most loved broadcaster in the UK.
“In 2018, we wanted to reconnect with our audience and showcase icelolly as being the most comprehensive marketplace for holiday deals in the UK, and our new business partnership with ITV will see us take this to the next level in 2019.”
The new TV ad will make its debut on December 26 during the showing of Bond movie Quantum of Solace on ITV. The campaign aims to build icelolly’s brand by showcasing the range of experiences it offers using the tagline: Do It For The Stories – We’ll Find The Deal To Get You There.
