Speaking at ITB Berlin, Awaze chief executive Henrik Kjellberg said the group – also behind brands including cottages.com, Landal GreenParks and Novasol – was “fully-focused on leveraging its size and scale” on a path to growth.
He said: “The Awaze portfolio includes some fantastic brands, but the creation of a new corporate identity and leadership team will enable us to share learnings, develop group-wide technological solutions and accelerate the pace at which we grow.
“The market for self-catering breaks is strong and we are incredibly well placed to take advantage of that demand.”
Led by Kjellberg, the new London-based Awaze corporate team also includes group chief technology officer Alvaro de Nicolas and group chief financial officer Liliana Solomon.
Kjellberg said while the company’s pan-European scale was important, Awaze and its brands would stay “locally relevant to owners and communities in the areas in which they operate”.
He said: “No other managed vacation rentals business offers our blend of international reach and on-the-ground knowledge, expertise and support.
“Owners want the same personal approach whether they are in Croatia, Cornwall or Copenhagen – that’s why we remain committed to providing genuine local support alongside our central group structure.”
The brands in the Awaze portfolio were previously owned by Wyndham Worldwide before being sold to Platinum Equity in May 2018.
