The airline has appointed dnata general sales agent in the UK and has convened a sales team of four to promote to agents its new Gatwick-Kuwait route, launching 27 October.
Jazeera claims the daily route is the first low-cost, long-haul service between the UK and the Middle East, and the first between the UK and Kuwait launched by a new airline for more than 50 years.
The route went on sale via Travelport and Amadeus last month, and chief executive Rohit Ramachandran told TTG Jazeera was now preparing to announce a pre-launch event in London for travel agents.
“Low-cost carriers don’t typically do much with agents,” said Ramachandran. “We’re moving away from that approach. We prefer having a strong working relationship with the trade – in fact, we’d welcome it.”
Ramachandran said Jazeera was “actively engaging” with agents, particularly those with specialist knowledge of key demographics such as the Muslim and Hajj travel market, with Jazeera offering onward connections to Jeddah and the Indian subcontinent.
He added the airline’s six connections to Egypt, including Luxor, Sharm el Sheikh and Alexandria, could prove attractive to agents in the UK.
