Prosser joins the fast-growing online travel agency, which secured investment from private equity firm Livingbridge earlier this year.

Alex Francis, Loveholidays’ chief executive, said: “We are delighted to welcome Richard as chairman to Loveholidays’ board. He has significant experience in the travel industry and with high-growth digital companies which will be key to developing our brand as a leading company of choice for both UK and international holidaymakers.”

Prosser was managing director at First Choice Holidays for 11 years from 1996 and then held a similar role on Tui Travel’s group management board from 2007 to 2010.

Since 2010, Prosser has held chairman roles at several private equity-backed firms including Audley Travel.

Prosser added: “I’m delighted to be joining such a dynamic and innovative business at this exciting stage of their growth story.

“The founders and their team have done a fantastic job of creating a powerful brand, driven by great technology in just a few years and I look forward to working with them all on the next stage of their journey.”