TripAdvisor’s latest TripBarometer survey found a number of marked differences in travel spend between generations on typical holiday travel.

When it comes to luxury holidays though, the survey found generational differences were much less pronounced with 54% of millennials and 56% of baby boomers prepared to pay more for luxury.

British travellers’ appetite for branded hotels, meanwhile, is lower than that of the average worldwide traveller, and are also less likely to rent accommodation through a home-sharing app.

UK holidaymakers are prioritising cultural pursuits and destinations (33%) over those that generally deliver good weather (25%).

Price inevitably remains a major consideration for UK travellers, with the survey finding Brits are much more inclined to snap up a great package deal as a starting point for planning a trip.

However, only 22% of British travellers would change their destination if they found a cheaper flight, a considerably lower rate than the worldwide average.

The survey was informed by 1,808 respondents from the UK, and more than 23,000 worldwide. On this occasion, it provides a more in-depth study of the travel habits of the over-65s, with 62% of UK respondents aged 65 or over.