The event, to be held over March 3-4 at the Novotel hotel, will feature a keynote from former Royal Marine officer Halls, in partnership with Silversea Cruises.

Agent attendees will have the chance to step onboard MSC Cruises’ newest ship, MSC Bellissima, which will host a preview sailing on March 3.

Conference sessions, meanwhile, will focus on key cruise sector themes while affording time for networking and speed dating sessions, as well as Advantage’s cruise awards.

Advantage senior commercial manager Claire Brighton said: “Monty Halls is a fantastic speaker and we’re delighted he can join us to talk about the destinations he has travelled to and the importance of looking after our world and environment.

“This conference will allow our cruise champions and members that are new to the cruise business to be inspired, develop greater knowledge and new contacts to grow their cruise businesses and stay ahead of their competition.

“The opportunity to see a new ship, MSC Bellissima, on its first visit to the UK will certainly be a big draw and a highlight for delegates attending.”