The move will see the emblem, first adopted in 2004 to showcase Sharm El Sheikh, used by the authority and UK tour operators to highlight other hotspots such as El Gouna, Hurghada, Sahl Hashish and Makadi Bay.

It is hoped the revamped signage, which will feature in promotional activities and advertising campaigns, will act as a means of injecting consumer interest back into the region following a ban on UK flights to Sharm implemented since November 17, 2015 following the downing of a Russian passenger plane in October last year.

Since the incident, Thomas Cook has cancelled bookings to Sharm until November 1, while Tui has cancelled flights until September 29.

EasyJet has also cancelled flights to the resort for the entire summer season.

Some 224 Russian passengers and crew were killed after the Metrojet plane was allegedly brought down by an explosive device not long after it had taken off from Sharm el Sheikh airport.

UK director of the Egyptian Tourism Authority, Rasha Azaizi, said: “The Red Sea Riviera logo was part of Egypt’s most successful tourism advertising campaign in the UK, perfectly capturing the country’s unique promise of both a relaxing and exciting holiday.

“Extending the Red Sea Riviera brand into the region’s other beach destinations will enable us to put Egypt back in the ‘Riviera League’ of popular international tourist destinations.”