Through its Always Getting Better campaign the airline has attempted to stop, in the words of chief executive Michael O’Leary, “unnecessarily pissing people off”.
This seems to be working. Customer numbers rose 20% from 20.8 million to 24.9 million pushing revenue up 17% to €1.3 billion.
Ryanair’s chief executive, Michael O’Leary, said: "It is clear that millions of new customers are switching to Ryanair for our ’load factor active/yield passive’ pricing, our expanding route network and the success of our Always Getting Better customer experience programme.
"Following a strong first half of Q3, we noted weaker pricing and bookings immediately after the terrorist events in Paris and Brussels.
"We reacted to this softness by running price promotions and discounted fares to stimulate double digit traffic growth. While average fares fell 1% (previously guided flat pricing), this was offset by lower unit costs."
