Michael Fleetwood had been appointed product and purchasing manager for Europe and North Africa, while Emma-Jane Browning becomes senior destination services manager.

Fleetwood’s career started at TWA Getaway Vacations before a 10-year stint with Russian travel specialist Intourist.

Most recently, he joined Cox & Kings as product manager with responsibility for Europe, North Africa, the Middle East and the Russian Federation.

“I bring to this position 26 years of experience in the travel industry – 18 years as a manager – with a proven track record for increasing top line sales, margins and customer experiences,” said Fleetwood.

Browning, meanwhile, bolsters Saga’s destination services department, which is responsible for supporting its teams and developing service levels in-resort.

She previously spent 10 years with James Villa Holidays, including as a villa manager in Lanzarote. She also held roles including head of quality, overseas manager and head of customer experience.

“In an ever-increasing, competitive market, we have to ensure we are delivering an experience to our customers that is simply beyond their expectations,” she said.

Robert Goodwin, Saga’s director of product and purchasing, added: “Michael and Emma-Jane’s expertise will strengthen our commitment to providing fantastic experiences and service for our customers – I am delighted to welcome them to the team.”