Former soldier Middleton, who is chief instructor for the Channel 4 programme and also author of First Man In: Leading from the Front, will be speaking at the conference in Spain’s Cadiz region on May 17-20, which will celebrate Advantage’s 40th anniversary.
Julia Lo Bue-Said, Advantage’s chief executive, said: “We are delighted to welcome Ant Middleton as the keynote speaker at the 2019 Advantage Conference in Spain.
“Our conference aims to inspire and educate attendees, and we believe Ant is the perfect person to do just that.
“His book, with its focus on leadership and confronting challenges, has become a business bestseller and we’re confident his experiences and insight will give our members a fascinating, fresh perspective on how to achieve success.”
The conference takes place at Valentin Santi Petri Hotel and Convention Centre, with delegates staying in four- and five-star hotels located on Sancti Petri’s beachfront.
